How to Target Decision Makers?

admin•September 14, 2026•1 min read

Reaching true decision makers — not just any employee — is critical to booking real sales conversations. Franstorm AI’s targeting filters let you focus on senior titles and departments with buying authority.

Tips for targeting decision-makers:

Filter by seniority level (Director, VP, C-Suite, Owner)
Combine with relevant department (Sales, Operations, Marketing, etc.)
Use Sales Navigator’s advanced filters for accuracy
Where a purchase involves multiple stakeholders, consider running parallel outreach to both the economic buyer and the technical evaluator

Franstorm’s AI Lead Qualification further ensures only genuinely relevant decision-makers move forward toward a booked appointment, reducing the number of meetings that end up going nowhere because the person on the call lacks purchasing authority.