How to Target by Job Title?

Targeting by job title ensures Franstorm AI reaches the people most likely to make or influence a buying decision. During campaign setup, you specify the exact titles (e.g., “VP of Sales,” “Franchise Owner,” “Recruiting Manager”) relevant to your offer.

Best practices:

• Include common title variations (e.g., “CEO,” “Founder,” “Managing Director”)
• Avoid overly generic titles that dilute lead quality
• Combine job title with seniority level for sharper targeting
• Consider both the “user” of your product and the “buyer,” if they differ
• Periodically review which titles are actually converting versus just accepting connections

Precise title targeting is one of the strongest levers for improving LinkedIn lead quality, since job titles are often the clearest available signal of both authority and relevance on a professional networking platform.