How to Set Up Your Business Category?

Choosing the right business category helps Franstorm AI tailor its lead generation strategy to your industry’s specific buying behavior. Franstorm supports industry-specific configurations for consultants, franchisors, coaches, recruiters, real estate professionals, funding companies, and agencies, each of which comes with different messaging templates, targeting logic, and benchmark expectations.

To set your business category:

1. Go to your business profile settings in the dashboard
2. Select the category that best matches your core offering
3. Confirm any sub-category or niche details if prompted
4. Add any secondary categories if your business spans multiple industries

Your business category directly influences messaging templates, targeting logic, and even expected appointment volume benchmarks — for example, recruitment campaigns typically generate more weekly appointments than franchise-lead campaigns, simply because of how those audiences behave on LinkedIn. Choosing the closest-matching category (rather than a broad, generic one) gives the AI a stronger starting point for both targeting and tone.