How to Define Your Target Market?

While your ICP defines *who* you’re targeting, your target market defines the broader landscape — the industries, regions, and segments where those ideal customers exist in volume. Defining this clearly helps Franstorm AI prioritize where to focus outreach for the fastest results, and it also helps set realistic expectations for how quickly you can scale.

Steps to define your target market:

1. Identify the industries most likely to need your service
2. Narrow down by geography (local, national, or global)
3. Segment by company size or growth stage if relevant
4. Share any existing customer data or case studies with your Account Executive
5. Estimate the addressable pool size — a small, hyper-niche market may require broader geographic reach to sustain volume

A well-defined target market allows Franstorm’s AI to build a larger, higher-converting prospect pool instead of relying on trial and error. If your market is naturally small (a specific regional niche, for example), your Account Executive can help you plan around that with multiple LinkedIn accounts or a wider geographic radius.