How to Target by Location?

Location targeting lets you focus LinkedIn outreach on the exact regions where your ideal customers are based — whether that’s a single city, state, country, or multiple regions.

How to set location targeting:

1. Define your target market (local, national, or global)
2. Apply location filters during campaign setup
3. Adjust based on where your best-converting leads originate
4. Consider time zone differences if you’re targeting multiple regions, since it affects appointment scheduling

Location targeting is especially useful for real estate professionals, franchise consultants, and businesses with regional service areas. For businesses that serve clients remotely regardless of geography, a broader or even global location filter may actually produce better volume without sacrificing quality.